TARGUSinfo Lead Verification
Castle Advertising has selected TARGUSinfo as its strategic partner for real-time lead verification. TARGUS improves lead quality and conversion rates by verifying leads the instant they are submitted. On-Demand Lead Verification services not only validates that the individual pieces of a prospective consumer’s contact information are accurate, but also confirms that they belong together and relate to that consumer.

TARGUSinfo Integration
Integration with LeadGenisys facilitates the seamless passing of leads through TARGUS for a final quality check before accepting them from a vendor and delivering them to the client. LeadGenisys allows us to enable or disable TARGUS in real-time for a client based on lead source, program of interest, location or prerequisite. We are able to customize for each client whether a lead is accepted or rejected based on each of the 20+ possible TARGUS decisions returned. For clients using TARGUS, LeadGenisys includes a detailed summary of leads accepted and rejected based on TARGUS decisions in the daily lead reports.

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing.